SEED SPOT
Client: SEED SPOT
Assignment: Help an incubator for social-minded entrepreneurs make a name for itself nationwide, and in its home state of Arizona.
Approach: Demonstrate how SEED SPOT is helping the state of Arizona create an entrepreneurial-minded community. Share the difference between an entrepreneur and a social entrepreneur, and communicate SEED SPOT’s unique offerings for social entrepreneurs. Develop SEED SPOT curriculum for underserved entrepreneurial audiences, including women and teens. Tell compelling success stories of SEED SPOT’s entrepreneur graduates.
We reached more than 27 million people with 125 national and local news stories about SEED SPOT, valued at more than $1 million, in just one year.
SEED SPOT has become the go-to resource for social entrepreneurs in Arizona. Its reputation as a go-to place for social entrepreneurs was elevated when its high school curriculum expanded nationwide. So many schools across the country wanted the entrepreneurial programming that a wait list had to be created!
Visuals: Huffington Post, Forbes, USA Today, Azcentral.com, Phoenix Business Journal and more