Case Study : IASIS Healthcare


Client: IASIS Healthcare


Assignment: Boost the awareness of several acute care hospitals in metropolitan Phoenix, so they stand out in a market where consumers have a lot of choices when it comes to hospitals.


Approach: Plan and brainstorm proactive media relations programs, promotions and events that differentiate the hospitals, and its group of primary and specialty care physicians, surgeons, nurses and administration leaders. Uncover impactful people profile stories to help set IASIS Healthcare apart from its competition. Identify prestigious award opportunities to recognize IASIS Healthcare’s best practices, innovative medical experts, and executive leadership. Connect with influential media contacts on a regular basis to proactively pitch newsworthy stories about cutting-edge healthcare services, health-related observances, wellness campaigns, new technologies and procedures, special events, community services, charitable partnerships, anniversaries, job fairs, and more. 


Results:  More than tripled news coverage from previous year highlighting breakthrough medical services and showcasing executive leadership. Secured nearly 400 news stories in just six months. Successfully announced exclusive healthcare partnership with the Phoenix Suns and Phoenix Mercury, introducing a new multi-specialty downtown clinic. Dominated news headlines for Mountain Vista Medical Center’s first Women’s Health and Wellness Expo, securing nearly half of a million impressions and more than $10,000 in value.


Since I began working with Duality Public Relations, I have seen a significant increase in positive media exposure for all three of my hospitals. Kristy and Angela are great at brainstorming ideas to pitch stories in unique ways to garner greater exposure and interest. They have built key relationships with various media entities that allow them to pitch story ideas with great success. They are thorough and organized and their expertise is incredibly valuable and helpful. I would highly recommend Duality Public Relations to any of my colleagues.

– Jolene Lutes, Director of Marketing, IASIS Healthcare

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