Our Team

Prior to co-founding Duality, Kristy worked on the “client side” as the Director of Communications & Public Affairs for a regional grocery operator with more than 100 locations in three states, where she managed several high-profile issues and crisis situations, from union campaigns, lawsuits, and the company’s Chapter 11 filing, to credit card breaches and leadership transitions. She also led the launch, and ongoing operation of, the grocer’s social media platforms.

Before that, Kristy was a Vice President at a public relations agency in Phoenix where she helped to launch the successful grand openings of DMB’s Verrado community, Yuma Palms Regional Center, The Shops at Gainey Village, and Chandler Fashion Center. Prior to that, she worked at Edelman in Chicago on national campaigns for Kraft Foods across the country.

More recently, Kristy has led awareness campaigns for Blue Cross Blue Shield of Arizona, The Larry Fitzgerald Foundation, Giordano’s Pizza, Tempe Mission Palms Hotel, Education Forward, and Wonderspaces.

With a strong Midwestern work ethic, Kristy’s inventiveness, strategic counsel, and vigorous work has achieved measurable results for her clients. Who else can get their client flown to the Big Apple for a live interview on Good Morning America with one of the sharks from ABC’s Shark Tank?

Kristy’s work earned her a Silver Anvil, and more than 30 national and regional awards of excellence from the International Association of Business Communicators (IABC), International Council of Shopping Centers and Public Relations Society of America (PRSA).

With more than 20 years of expertise in marketing, public relations, and strategic communications, Lauren is a visionary leader dedicated to helping businesses and individuals achieve success through innovative storytelling, strategic planning, and creative solutions.

Lauren brings unmatched expertise in strategic communications, media relations, writing, and social media strategy. Her impressive career spans a diverse range of industries, including healthcare, behavioral health, and homecare, working with leading organizations such as HonorHealth, Barrow Brain and Spine, Children’s National, Texas Children’s Hospital, Banner Health, ISSA and national homecare companies.

Lauren’s work has also included partnering with behavioral health organizations, such as supporting the opening of Destiny Springs Behavioral Health Hospital in Surprise, Arizona, and advancing integrated care through the EvolvedMD partnership, which bridges behavioral health services within primary care settings. Her dedication to improving mental health accessibility and awareness underscores her passion for helping families and individuals in need.

Lauren’s work in healthcare communications includes serving as Public Information Officer (PIO) and on-call publicity expert for Arizona’s second-largest healthcare system, navigating the challenges of the COVID-19 pandemic and leading media coordination for national vaccination PODs. Her expertise in behavioral health communications showcases her ability to support meaningful change in a critical sector.

Born and raised in the Midwest, Ana has always been passionate about storytelling. She began her career at Fox 2 News in Detroit, where she shot, wrote, and edited stories for various newscasts, building a strong foundation in media relations.

Ana has more than 25 years of public relations experience, having helped hundreds of clients – including Microsoft, Pfizer, and the City of Detroit – share their news nationally. She is known for starting her day at 4:00 am to pitch and secure big media wins. For example, she was able to get a new client profiled on CBS Evening News with Brian Williams within two months of engagement. Her news reporting background and instincts allow her to naturally identify and share the best story angles, which results in top-tier coverage.

Ana’s expertise spans media relations, writing, social media campaigns, global branding, product launches, special events, and more. She has worked with boutique, mid-size, and global agencies, where she led teams and managed accounts ranging from major corporations to startups. She has also developed strategic social media programs for a wide variety of clients, helping them enhance their digital presence and engagement.

Ana holds a B.A. in Corporate Communications from the University of Michigan and is an active member of the Public Relations Society of America.

Name any Arizona-based news outlet, and Alison has probably written for it. From The Arizona Republic to Ahwatukee City Lifestyle Magazine (and everything in-between), she has been writing professionally for more than 25 years. Technically, Alison has been writing much longer than that, given that her passion for creative writing began in elementary school.

Alison is an avid reader and talented writer who can tackle any type of story. She is especially skilled at bringing forward the best angles for a news story, and she’ll go the extra mile to help find a place for a relevant media pitch. Alison also has an innate ability to ask the right questions, driving discussions in a positive manner to capture the best stories. Unlike many other writers, Alison has an undergraduate degree in psychology, which in addition to her sincere interest in people, gives her that added edge when it comes to the human touch in her writing.

Alison is known for her extremely strong work ethic, positive attitude, and absolute reliability. When she is not working, you’ll find her spending time with family or walking her rescue pup, Lainey. Alison grew up in Oregon and is a proud graduate of the University of Oregon (Go Ducks!)

Emily Lockwood is a talented marketer who is passionate about telling stories and connecting people. Her experience spans a lot of big-name brands and companies, including the NFL (she managed the official NFL Twitter account during the Super Bowl), Meta (where she served as a brand marketing and community partnerships manager), NBCUniversal, and FOX Broadcasting Company.

On the agency side, Emily’s clients have included Banner Health, Sonora Quest Laboratories, Arizona-Mexico Commission, Barrow Neurological Associates, Simon Med, and Medieval Times, to name a few.

Emily thrives on solving complex, ambiguous problems, bringing people together, and driving strategies forward. She’s especially known for building brand narratives, driving product and service adoption, garnering top media placements, and creating community across social media channels.

Camillia is a seasoned bilingual marketer known for her work in the Hispanic community. Born and raised in Tucson, she worked for a public relations agency in Phoenix for more than 15 years where she represented McDonald’s, Mastercard USA, Qwest Communications (now Lumen Technologies), Salt River Project (SRP), and former Arizona Sen. John McCain’s campaigns.

She then went on to serve as the Marketing Brand Manager for Food City supermarkets for more than 12 years, where she played an integral role in bilingual branding, business and community outreach, media buys, special events, promotions, and vendor relations for the brand, leading major marketing campaigns, social equity initiatives, Mexican Consulate-connected events, health campaigns, and more.

Camilla’s positive relationships with Spanish language media outlets extend through Arizona, California, Texas, Nevada and Mexico. You will also find most Hispanic community and business leaders saved as contacts in her cell phone, and they can be reached at a moment’s notice.

Camilla truly understands how to best reach target audiences in inventive ways and with creative solutions. Her hard work, nimbleness, and ability to generate results have earned her the trust and respect from not only the Hispanic community, but from all who have the opportunity to work with her.

Raymundo Suarez is a dynamic grassroots and guerilla marketing expert with a knack for turning bold ideas into high-impact brand activations. With a deep understanding of consumer behavior and a fearless approach to unconventional marketing, Ray specializes in crafting disruptive campaigns that generate buzz, spark conversations, and drive real engagement.

At Duality, Ray leads the charge in developing out-of-the-box strategies that leverage street-level tactics, viral PR stunts, and community-driven initiatives. Whether it’s an eye-catching experiential activation, a word-of-mouth campaign, a social media strategy, or a strategic guerilla placement, Ray knows how to cut through the noise and put brands directly in front of their audience.

With a strong background in both guerilla and digital marketing, combined with his extensive experience in multicultural communications, street team activations and event production, Ray has successfully executed campaigns for notable brands in a variety of industries in Arizona, California and Las Vegas.

Proving that creativity and ingenuity can outperform even the biggest advertising budgets, Ray is known for tailoring strategies that resonate best with different cultural groups to ensure every campaign message is relevant, engaging, and performance-focused.

Passionate about authentic connections and cultural moments, Ray stays ahead of trends, ensuring every campaign is not just seen – but remembered.

Hailing from the Midwest, Stjepan is an Emmy-award-winning producer, FAA-certified drone pilot, and Adobe Suite user with a long list of impressive clients, such as the NFL Superbowl XXLL Host Committee, Rolls Royce North America, Wix.com, and Arizona State University.

Since he was young, Stjepan has been captivated by audio and visual arts. He’s worked in the video production business for more than two decades, specializing in videography, video editing, producing, directing, lighting, drone work, and online video strategy.

Stjepan enjoys helping brands tell their stories. He has unique ways of getting people to watch and listen. His work has taken him worldwide, from North America to Asia and Europe. With a wealth of experience in digital marketing, business development, and video production, he has established himself as a trusted advisor to creators and businesses seeking to leverage the power of online video.

With more than 15 years of corporate, film production, and broadcast experience, Sam is an expert at capturing compelling stories on video. She serves as a key team member on video projects, bringing her calm, level-headed approach to high-pressure, fast-paced assignments. Case in point: there’s no one better at turning around high-quality video content under a tight deadline for a TV newscast or social media post.

Sam wears many hats. She serves as a Replay Operator for the Arizona Cardinals. She also is a broadcast teacher at Scottsdale Community College, where she educates the next generation of filmmakers. Sam also teaches at a children’s camp at the Del E. Webb Center for the Performing Arts, where she inspires children to tell their own stories through film and editing.

Tim is an award-winning photographer who has been immersed in creative innovation since the early ’90s. Based in Arizona, he has collaborated with industry leaders like Google, FOX, and Warner Bros., leaving a lasting impact across multiple creative disciplines.

Tim is passionate about capturing moments that tell a story. With a keen eye for detail and a commitment to quality, he works closely with clients to bring their visions to life through striking photography and compelling storytelling. His goal is simple: to create work that resonates and endures.

Beyond his creative endeavors, Tim is a devoted husband and father, cherishing every moment with his family.

With more than 25 years of event experience, Jaime is a fitness instructor, certified personal trainer, and nutrition educator, having taught in elementary and college classrooms as well as presented to large groups at companies, cities, major events, and health clubs and fitness centers.

Jaime specializes in health coaching for all ages, from individuals to large corporations. Her expertise is movement and fitness, positive lifestyle improvements, and plant-based nutrition. She has provided holistic health coaching to audiences ranging from a small group of 10 people to thousands of individuals (both in-person and virtually) through their workforce programs.

Her professional, down-to-earth and relatable approach provides a comfortable and successful experience for the companies and people she coaches, so they can move into a healthier, more energized chapter of life.

As a former reporter, Brian has excellent research skills and knows how to absorb information quickly. He’s also a whiz when it comes to analyzing numbers and sifting through data. This makes him an excellent fit for assembling Duality’s earned media placements for ongoing client measurement reports.

Brian’s customer service abilities and strong desire to help people made him a go-to person for more than 20 years at top companies like The Hartford and Trader Joe’s.

Arguably though, one of Brian’s biggest talents is his sense of humor, which comes in handy when he’s crunching numbers and reviewing spreadsheets.

Since 2014, Duality has grown in a smart way…to a team of seasoned professionals who know how to plan, execute, and deliver results for our clients.

Kristy Jozwiak

Lauren Strait

Ana Tackett

Alison Stanton

Emily Lockwood

Camillia Diaz

Raymundo Suarez

Stjepan Alaupovic

Sam Erdmann

Tim Fuchs

Jaime Parker

Brian Jozwiak