Case Study : SEED SPOT

Lifestyle PR Agency Phoenix
Lifestyle PR Agency Phoenix



Assignment: Help an incubator for social-minded entrepreneurs make a name for itself nationwide, and in its home state of Arizona.


Approach: Demonstrate how SEED SPOT is helping the state of Arizona create an entrepreneurial-minded community. Share the difference between an entrepreneur and a social entrepreneur, and communicate SEED SPOT’s unique offerings for social entrepreneurs. Develop SEED SPOT curriculum for underserved entrepreneurial audiences, including women and teens. Tell compelling success stories of SEED SPOT’s entrepreneur graduates.


Results: Reached more than 27 million people with 125 national and local news stories about SEED SPOT, valued at more than $1 million, in just one year. SEED SPOT has become the go-to resource for social entrepreneurs in Arizona. Its reputation as a go-to place for social entrepreneurs was elevated when its high school curriculum expanded nationwide. So many schools across the country wanted the entrepreneurial programming that a wait list had to be created!

Duality PR was instrumental in taking SEED SPOT to the next level. Their ability to hone in on core strategies, get stories placed in local and national publications, and share our mission and impact with the world was amazing. You will not find two women more passionate about sharing inspiring stories with the world than Angela and Kristy.

– Courtney Klein, Co-Founder, SEED SPOT