Assignment: Increase overall awareness of a modern and luxury-focused online store for pets, Petswag, and help drive traffic to the site through using communication channels such as lifestyle blogs, far-reaching news outlets, and social media callouts on influential Instagram accounts.
Approach: Position Petswag as a unique newsworthy resource for local and national lifestyle, pet, travel and home design reporters and producers. Acquire influential bloggers to be Petswag brand enthusiasts. Pitch a series of profile stories about the fast and successful growth of Petswag, sharing why the company’s products are in demand. Promote Petswag’s unique products to lifestyle reporters, leveraging the hottest fashion and everyday lifestyle trends.
Accomplishments: Cemented a relationship with popular LA-based pet photographer, Grace Chon, in addition to opportunities with influential blogs that reached Petswag’s target customer, including Momma’s Gone City, Goop, Wit & Delight, Toast Meets World, Whippy Cake, Style Me Pretty Living, Design Mom, and Rosa Loves DC. Secured news coverage on 3TV, and in So Scottsdale magazine, Uptown Magazine, Phoenix Business Journal, Valley Lifestyle magazine and more.
Thanks for reaching out! I’ve checked out Petswag.com and I’m very intrigued!
– Grace Chon, Pet Photographer, Grace Chon Dogs, Cats and More